Brand is not just a name or a symbol, but as a product differentiator to other
products. Strong brand will make a product stand out despite being among
thousands of similar products competing for attention. Lux is one ...
This research is aimed to analyze the influence which is appeared by variable of lifestyle that
consists of utilitarian purchases, indulgences, lifestyle luxuries, and aspirational luxuries.
This research uses ...
This study aimed to analyze the influence of emotion generated by the marketing variables consisting of equity value, experience value and energy value of the purchase decision. This study used simple random sampling ...
This research based on high demand for sales package sold out by PT. Naifah Duta Utama Tour & Travel company. Besides the price comparison of tour packages between this company offered are not much different from the tour ...