Browsing by Author "Oktaviani, Rahmi"

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    Analisis Tingkat Brand Loyalty Pada Produk Sabun Mandi Merek Lifebuoy di Kota Pekanbaru
    (2012-12-07) Oktaviani, Rahmi
    This study aims to measure and analyze the level of Brand Loyalty on Lifebuoy soap users in the city of Pekanbaru to be able to design the right strategy for the Lifebuoy. The research was conducted on 100 respondents were distributed in all the districts in the city of Pekanbaru, using non-probability sampling technique. The method of data analysis is descriptive analysis using frequency distribution tables, mean, standard deviation and percentage. From the test results of descriptive analysis of the obtained results for each level of brand loyalty, ie committed buyer for 39.25%; liking the brand amounted to 46.7%; satisfied buyers at 53.5%; habitual buyers by 57% and 35% switcher. Based on these results it can be seen that users of Lifebuoy soap is the biggest buyer habitual position in the pyramid brand loyalty. Kind on the the real, we can give some sugestion to PT. Unilever for improving its marketing strategy in product strategy, advertising, promotion and distribution channels to reach consumers in Pekanbaru.
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    KARAKTERISASI BIOMARKER DAN PENENTUAN KEMATANGAN TERMAL MINYAK MENTAH (CRUDE OIL) DARI SUMUR MINYAK MINAS (OSM-1)
    (2013-07-02) Oktaviani, Rahmi; Tamboesai, E. M.; Awaluddin, A.
    The crude oil sample from Minas oil well (OSM-1) was fractionated by column chromatography into saturated and aromatic hydrocarbons as well as polar compounds. The saturated hydrocarbons were characterized using gas chromatography (GC) whereas aromatic hydrocarbons were determined by gas chromatography-mass spectrometry (GC-MS). The biomarker compositions indicated that Minas crude oil was derived from a mixed organic matter source with the main contribution from higher plants (terrestrial), with mid wax content. It was also showed that Minas crude oil was deposited from lacustrine depositional environment under oxic conditions. The thermal maturity of Minas crude oil was determined by maturity parameters from aromatic hydrocarbons such as methylphenanthrene index (MPI) and vitrinite reflectance equivalent (VRE). The results indicated that the crude oil from Minas oil well (OSM-1) has values of MPI-1, MPI-2, MPI-3 and VRE of 0.82, 0.89, 1.02 and 0.89% respectively. These showed that Minas crude oil has high level of maturity.