Browsing by Author "Kurniawan, Nanang"

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    ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MENGGUNAKAN HIBURAN HAPPY PUPPY DI PEKANBARU
    (2013-01-31) Kurniawan, Nanang
    The study aims to analyze effect of facility, price, quality, and location toward consumer decision making. The object of this study is Happy Puppy karaoke. The samples in this study were 96 men with Tabachinick method. Questionnaire was structured in the form of Likert scale. While the analysis tool used is multiple linear regression analysis.The test result, shown that all of independent variable, have significant influence to dependent variable simultaneously (F test), and Partial test (T test) view, shown that facility, price, quality, and location have a significant influence toward consumer decision respectively. The relationship of the independent variable with dependent variable is midle level. So the dependent variable of this study is can be a predictor of consumer decision making.