Browsing by Author "Damayanti, Renny"

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    Pengaruh Persepsi Nilai Pelanggan Terhadap Kepuasan Pelanggan Molto Ultra Sekali Bilas di Pekanbaru (Studi Kasus Pada Ibu Rumah Tangga di Kecamatan Tampan)
    (2012-11-30) Damayanti, Renny
    This research is aimed to analyze the influence which is appeared by variable of costumer value perception that consists of product quality, price, service quality, emotional factor, and easiness. This research uses sampling purposive technique which is chosen 105 samples. Analysis method used in this research is quantitative descriptive method, partially analysis, and simultaneous (multiple linier regression analysis) with helping of SPSS program version 17. From the result of the test has done, it can be proved that simultaneous regression test (F test) showed that all of free variable tested have significant influence to the costumer satisfaction variable. The partial regression test (T test) showed that service quality variable has the biggest influence to the costumer satisfaction variable. The determination coefficient found that the influence of these five variables simultaneously to its bound variable is 70,5 percents, whereas the remain is 29,5 percents is influenced by another variables which is not tested in this research. For the company manufacturing Molto Ultra Sekali Bilas must improve the quality of the product, the price must be more economic, the package must be interesting and the service quality must be increased so that the customers would be more satisfied to the Molto Ultra Sekali Bilas product, then the company would defend the customers loyalty