Browsing by Author "Ahmad, Maisarah"

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    Conceptual Paper: Role of Recycling Socialisation Agents on Recycling Literacy Among Muslim Youth
    (2015-01-29) Raman, Norazmira Abdul; Ahmad, Maisarah
    Th1s article examines the role of recyclinq sccJalisatJon aqents on recyclinq literacy amonq Muslim vouths. Extant literature review on recvclinq behaviour delineates the resea rch qap and supports the aim of th1s study From consumer behaviour literature. consumer socalisation theorv is identified as a complementinq theorv to support the proposed studv. Factors influencmq consumer behaviour towards enwonmental friendly behaviour and a sustainable development identified by previous researchers are mternal factors, cultural imperialism, and reliqion. However, ascertained by review of literature. there is a qap on therole of recvc11nq socialisation aqents in fosterinq recyclinq lite racv.Moreover. the lack of theoretical foundation in previous studies paves the way forincorporatinq consumer socialisation theorv to substantiate this present studv specifically in role of parents peers. mass media. and Institutions in cultivatino recvclmq behaviour amono Muslim youths. Th1s paper provides a foundation for examininq the 1oleof recvclina socialisation aaents on recyclino literacy amana Muslim youths In particular. this study focuses on how recycl1ng socialisation perspective could prov1de valuable JnSiqhts on consumer soc1al1sation aqent via recycl1nq socialisation aqents Influence on recycling literacy. This paper provides nevi ins1ahts 1n understandino critical factors that inftuence recyclinq behaviour. Research qaPS Identified from the extant literature review unearths the role of recycling socialisation agents on recycling literacy as propagated by consumer socialisation theory.
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    Conceptual Paper: Role of Recycling Socialisation Agents on Recycling Literacy Among Muslim Youth
    (2016-11-08) Raman, Norazmira Abdul; Ahmad, Maisarah
    This article examines the role of recycling socialisation agents on recycling literacy among Muslim youths. Extant literature review on recycling behaviour delineates the research gap and supports the aim of this study. From consumer behaviour literature, consumer socialisation theory is identified as a complementing theory to support the proposed study. Factors influencing consumer behaviour towards environmental friendly behaviour and a sustainable development identified by previous researchers are internal factors, cultural imperialism, and religion. However, ascertained by review of literature, there is a gap on therole of recycling socialisation agents in fostering recycling literacy.Moreover, the lack of theoretical foundation in previous studies paves the way for incorporating consumer socialisation theory to substantiate this present study specifically in role of parents, peers, mass media, and institutions in cultivating recycling behaviour among Muslim youths. This paper provides a foundation for examining the roleof recycling socialisation agents on recycling literacy among Muslim youths. In particular, this study focuses on how recycling socialisation perspective could provide valuable insights on consumer socialisation agent via recycling socialisation agents’ influence on recycling literacy. This paper provides new insights in understanding critical factors that influence recycling behaviour. Research gaps identified from the extant literature review unearths the role of recycling socialisation agents on recycling literacy as propagated by consumer socialisation theory
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    Informal Recycling Activities in Universiti Kebangsaan Malaysia: Student Perspectives
    (2016-11-14) Nasir, Zubaidah Mohd; Yaacob, Mashitoh; Ahmad, Maisarah
    One of the major challenges in solid waste management in Universiti Kebangsaan Malaysia (UKM) is how best to work with informal recycling sector to improve efficiency in recycling. In order to find the best way to integrate the informal and formal sectors of recycling in UKM, UKM needs to document, understand and build on existing informal collection and recycling systems. However, base-line data on informal recycling activities in UKM are non-existence. The purpose of this paper is to discuss base-line data on informal recycling activities in UKM. Quantitative survey method was employed to collect data on informal recycling activities in UKM, and one hundred students responded to a set of questionnaire. Descriptive mean and standard deviation were obtained. Reliability and validity were tested to approve the variables used. The results of this paper indicated that according to students, the informal recyclers in UKM were amongst the cleaning service workers with a mean score of 3.18 compared to other categories of informal recyclers such as residential college staffs (2.34), students (2.28), support staffs (2.15), cafeteria staffs (2.11), academic staffs (2.04) and administrative staffs (2.03). Students clarified that informal waste recycling collectors and collecting waste recycling parties were itinerant waste buyers with the mean scores of 2.93 and 2.59, respectively. Students also identified recycling micro and small enterprise (MSEs) as the main trading party (2.96) compared to other parties. Materials collected by the informal recyclers in UKM were mostly papers (3.37). Of all recyclables, paper was accumulated the most with a range of volume between 5 to 9 kilograms per day. In addition, paper also gain the highest in profit obtained which is from RM 11 to RM 19 per day. The findings of this study form a basis of understanding on unacknowledged recycling activities by informal recyclers in UKM.
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    Informal Recycling Activities in Universiti Kebangsaan Malaysia: Student Perspectives
    (2015-01-29) Nasir, Zubaidah Mohd; Yaacob, Mashitoh; Ahmad, Maisarah
    One of the major challenges in solid waste management in Universiti KebanQsaan Malaysia (UKM) is how best to work with informal recyclinQ sector to improve efficiency in recyclinQ. In order to find the best way to inteQrate the informal and formal sectors of recvclina in UKM. UKM needs to document understand and build on existinQ informal collection and recyclinQ systems. However, base-line data on informal recyclinQ activities in U KM are non-existence. The purpose of this paper is to discuss base-line data on informal recycling activities in UKM. Quantitative survey method was employed to collect data on informal recyclinQ activities in UKM. and one hundred students responded to a set of questionnaire. Descriptive mean and standard deviation were obtained. Reliability and validity were tested to approve thF'l ll::lri::!hiF'l~ II~F'lrl ThF'l rF'l~lllt~ nf thi~ r::lrF'lr inrlir.::ltF'lrl th::lt ::lr.r.nrrlina tn ~turlF'ln~ . thF'l informal recyclers in UKM were amonQst the cleaninQ service workers with a mean score of 3.18 compared to other cateQories of informal recyclers such as residential colleQe staffs (2.34), students (2.28), support staffs (2.15), cafeteria staffs (2.11). academic staffs (2.04) and administrative staffs (2.03). Students clarified that informal waste recycling collectors and collecting waste recycling parties were itinerant waste buyers with the mean scores of 2.93 and 2.59, respectively. Students also identified recyclinQ micro and small enterprise (MSEs) as the main tradinQ party (2.96) compared to other parties. Materials collected by the informal recyclers in UKM were mostlv papers (3.37). Of all recvclables. paper was accumulated the most with a range of volume between 5 to 9 kilograms per day. In addition, paper also Qain the hiQhest in profit obtained which is from RM 11 to RM 19 per day. The findinQs of this study form a basis of understanding on unackno\Niedged recycling activities by informal recyclers in UKM.