Abstract:
In product development, it is important to grasp the kansei (feeling) of consumers from a product.
The purpose of this study was to identify consumer Kansei factors in evaluating a product, especialy
rattan dining chairs. The study began by looking for Kansei words that repiesent feelings and
emotions of consumers, which were beautiful, unique, innovative, comfortable, natural, modern,
sturdy and simple. The words were grouped into four factors; aesthetics, functionality, materials and
construction. For the assessment, rattan dining chair was divided into five elements, which were back
chair design elements, seat, armrest base and woven. Respondents' assessment were caried out
using the structure of the analytical hierarchy process (AHP) with pairwise comparison method. The
results showed that for design of baclcrest and base rattan chair, the most influential factor was the
construction. For the design of rattan seat chair, most influential factor was functionality, while the
armrest design and woven the influential factor was aesthetics. These factors and Kansei words were
validated by a set of sensitivity analysis.
