Abstract:
Entering the era of the Asean Economic Community (AEC) by 2015 end, the
opportunities and challenges of various sectors in Indonesia is more open, not
leastfor the world of Tourism, which will encourage more touristsfrom the ASEAN
region to Indonesia, including one SiakRiau. For that tourism Riau should already
hare the handle to face the challenges of the MEA, and will be ready to compete
_for a welcoming culture that comes from outside, especially the supply of Human
Resources (HR) tourism competent and competitive in anticipation of the
implementation of the ASEAN Economic Community (AEC) one of them on
election Bujang Dara as Tourism Ambassador Siak. Government Siak should give
more attention and support to the Bujang Dara as a tourism ambassador to equip
:ommunication competence either related aspects offoreign language skills and
_*ommunicatii'e competence in tourism marketing and also the competence of
:ross-cultural communication becomes a challengefor human resource oftourism
S to more towards MEA. The important thing that needs to be done is to increase
:he role of the Tourism Ambassador of only symbols spearhead of the tourism
industry in each area. So that its presence urge people, particularly the youth to
:ke more serious look at and appreciate the variety oftourism potential in the area
