Impact Of Knowledge Management, Entrepreneurial Motive, And Community Culture In Increasing Competitive Advantage In Small And Medium Industries (Smis) In Pekanbaru City Riau Province

Abstract

This study aims to determine the effect of knowledge management, entrepreneurial motives, and community culture in increasing competitive advantage in small and medium industries (SMIs) in the city of Pekanbaru, Riau Province. The population in this study were Small and Medium Industry Business Actors (SMIs) in Pekanbaru City, amounting to 369 people. The sample size is determined by the Slovin formula with a total of 78 people. Data was collected using questionnaires distributed directly to respondents. The analytical tool used is Multiple Linear Regression using factor analysis through the SPSS Version 21 application. The F Test results are proven together Knowledge Management variables, Entrepreneurial Motives, Community Culture have an influence of 24.89 with a significance level of 0.00 against Competitive Advantages, and based on the results of the T test on Hypothesis 1 Testing, there is the influence of Knowledge Management on Competitive Advantages. Testing Hypothesis 2 there is no effect of entrepreneurial motives on competitive advantage and hypothesis 3 testing there is an influence of community culture on competitive advantage.