Abstract:
The purpose of this research is to knowing the characteristic of farm group and pineapple’s agroindustry. To identify the strength, weakness, thread, and opportunity on agroindustry development based on farm group at Desa Kualu Nenas Kecamatan Tambang Kabupaten Kampar. The analityc method used in this research is survey method with a data collecting system of purposive sampling. Analytic approach of data which is being used on this research is SWOT. This research result shows that there are seven farm groups located on Desa Kualu Nenas. The chosen number of respondent from seven farm groups consist of 63 people and 10 members are agroindustry’s entrepreneurs. The strength is the basic materials which are coming from origin resources, particular role of farm group members in the condition of basic material lackness. The weaknesses are the function of farm group which is not active enough, facilities and infrastructures which are still on the condition of lackness. Opportunity is the ability to form a group effort if there is a member of group who doesn’t has enough assets. Threads are market demands and consuments taste which are changing and changing in times, lack of communications between farm groups. The strategy to develop agroindustry based on farm group on Desa Kualu Nenas will be better by making some sub-products so it will increase the number of ready product of pineapple to be more variated and it needs particular role of government in a development of farm and agroindutry of pineapples’s.
