Strategi Pemasaran Mie (Studi Kasus Pada Agroindustri Mie Musbar Di Kota Pekanbaru)

Abstract

This Research aim to identify the internal factor aspect (strength and weakness) and factor external (opportunity and threat) and also compile the correct marketing strategy to development of effort agroindustri Mie of Musbar period to come. This Research use the method of case study and data obtained to be analysed descriptively use the analysis SWOT . Result of research indicate that the effort of agroindustri of Mie Musbar have the quality of well guaranteed product, do not use the durable, effort have been enlisted On duty Industry and commerce and also have the legality from Health Department. Besides, effort of this agroindustri Mie Musbar have the weakness that is its product endurance is which is not old, lack of tidiness and promotion. Existence of competitor and issue formalin and also fluctuation of price of raw material and not made available of oil fliel become the threat to continuity of effort of agroindustri of Mie Musbar. From all the factor, strategy of marketing of Mie Musbar able to be done by improve the capacities produce and also add the outlet marketing, maintaining image product by improving the quality of product and service and also take care of the society trust and also tighten the cooperation with the party of distributor to extend the channel of marketing distribution yielding sale in larger ones volume