Abstract:
Th1s article examines the role of recyclinq sccJalisatJon aqents on recyclinq literacy amonq Muslim
vouths. Extant literature review on recvclinq behaviour delineates the resea rch qap and supports the
aim of th1s study From consumer behaviour literature. consumer socalisation theorv is identified as a
complementinq theorv to support the proposed studv. Factors influencmq consumer behaviour towards
enwonmental friendly behaviour and a sustainable development identified by previous researchers are
mternal factors, cultural imperialism, and reliqion. However, ascertained by review of literature. there is
a qap on therole of recvc11nq socialisation aqents in fosterinq recyclinq lite racv.Moreover. the lack of
theoretical foundation in previous studies paves the way forincorporatinq consumer socialisation theorv
to substantiate this present studv specifically in role of parents peers. mass media. and Institutions in
cultivatino recvclmq behaviour amono Muslim youths. Th1s paper provides a foundation for examininq
the 1oleof recvclina socialisation aaents on recyclino literacy amana Muslim youths In particular. this
study focuses on how recycl1ng socialisation perspective could prov1de valuable JnSiqhts on consumer
soc1al1sation aqent via recycl1nq socialisation aqents Influence on recycling literacy. This paper provides
nevi ins1ahts 1n understandino critical factors that inftuence recyclinq behaviour. Research qaPS
Identified from the extant literature review unearths the role of recycling socialisation agents on
recycling literacy as propagated by consumer socialisation theory.
