Analisis Pelaksanaaan Distribusi dalam Upaya Meningkatkan Penjualan pada PT Simas Distribusindo di Pekanbaru

Abstract

Each company's goods and services will not be apart from the problem of distribution of goods produced. The manufacturer reserves the right to determine distribution policy which will be selected and adjusted with the type of goods as well as the extent of a sales force that will be used. If the firm is in the increasingly sharp competition, companies must immediately conduct a study of its market. Market research aims to identify the needs and tastes of consumers and, if possible, stimulating demand and creating new agents. An establishment is successful in marketing if the company can market the stuff widely and evenly with a maximum benefit. Therefore, the management company is required to always remain responsive in adapting to continuous environmental change occurs and has effects on the economic state of the company, because that company is required to determine the effective distribution channels. This research was conducted in PT Simas Distribusindo, located at Jalan Soekarno-Hatta Pekanbaru. This study aims to determine distribution that performed by PT Simas Distribusindo to increase their sales volume. The method used in this research is descriptive method, whereas the type of research using quantitative. From the result of research, actually PT Simas Distribusindo just can perform fine to standard of time distribution and geography than the others : transportation, service of distribution, and schedule of distribution.