Abstract:
Newspapers are one of the media industry is quite influential in a political battle,
where newspapers serve as media of political communication to the public
authorities or otherwise. As an industry, the media is also very concerned about
the news content (types of content) to support competition among media. This
study aims to determain the percentage of political news related Succession Riau
Governor Candidates 2013 and the level of competition Riau Pos and Tribun
Pekanbaru in getting the types of content. This study uses a quantitative approach
to content analysis with Niche Theory as a frame of mind. The unit of analysis are
the physical unit and thematic units of period April 1 to June 29, 2013. While the
sampling technique used is random sampling method with 239 samples ordinal
news, and data analysis techniques used is descriptive analysis. These results
indicate that: 1) The percentage of Succession Politics News Riau Governor
Candidates 2013 on the Placement Category Sub Headline news in the
newspapers and Tribun Pekanbaru Riau Pos is 5% and 6 % (Frequency); 18.8%
and 15.2% (Volume). Sub Pages In is 95% and 94% (Frequency); 81.2% and
84.8% (volume). Content on Variety of categories and sub Political Activities
CBOs were 33% and 55.4% (Frequency); 43.6% and 55.5% (volume). Sub
Candidates were 66% and 42.6% (Frequency); 65.05% and 42.7% (volume). Sub
Abuse is 0.7% and 2% (Frequency), 0.59% and 1.8% (volume); 2) The level of
competition and the newspaper Tribune Pekanbaru Riau Pos tight battle on the
category placement of stories with niche overlap value 0.0002 (Frequency) and
0.002592 (Volume), while the category Content Variety lasted less strict
competition with niche overlap value of 0.141 (frequency) and 0.095 (Volume).
Niche Breadth in category Content Variety: Riau Pos 1.83 (Tend Specialist);
Tribun Pekanbaru 2.04 (Tend Generalist) whereas the second category of news
Placement Specialists are newspaper.
