Abstract:
Rindu Sempadan Hotel as one hotel in the suburbs of Pekanbaru, which
become one of the places to sleep over choice by the public pekanbaru who want
to enjoy their holiday. It was because Rindu Sempadan Hotel offering the concept
of marketing strategies quite good and different compared with hotels messmate
other. Its location that is not too far from the centre of the city, hotel with “back to
nature” concept also offers a fairly complete facilities, certainly at an affordable
price.
The purpose of this research is: To identify attributes differentiation that
which is used by Rindu Sempadan Hotel Pekanbaru in keeping customer
satisfaction, To analyze how influence differentiation of Rindu Sempadan Hotel
Products for a loyalty of costumers as a whole. To test the F value done by
comparing Fcount obtained greater than the value of Ftable and then H0 were reject
and H1 accepted. Mean is the entire independent variable can be explained
dependent variable.
Keyword: Product, Service,
