Abstract:
Data the used is primary data and data of skunder. accurate to variable consist of komitmen, trust. Analysis the used is descriptive analysis and simple linear regression analysis by using program aid of SPSS version 17. Intake of sampel conducted with method of purposive sampling with amount of sampel counted 97 responder.
Result of conducted research with simple linear regression analysis in obtaining value of b ( coefficient of regresi ) equal to 0,308 for constanta equal to 4,900, where that all changes in variable of indenpenden namely marketing relationship will have an in with variable of dependen namely customer loyalitas, so also on the contrary if downhill customer marketing relationship hence customer loyalitas will be downhill. Pursuant to the result can be concluded that correlation coefficient value have positive or strong value, its meaning that there is influence between marketing relationship ( trust and komitmen ) to customer loyalitas. While value of determinasi ( influence ) between marketing relationship to loyalitas customer of PT. Nav Bima Pratama House Singing Family of Pekanbaru influence showing which is signifikan.
