Abstract:
The type and model in this research, including correlational studies, which aim to
detect the extent to which the relationship of these variables on a factor
associated with the variables on one or more other factor based on correlation
coefficient. The hypothesis proposed in this study were : (1) awareness of the
environment is influenced by the variable knowledge, attitudes, behaviors, and
participation; (2) willingness to pay is influenced by the variable knowledge,
attitudes, behaviors, and participation through environmental awareness, and (3)
willingness to pay is influenced by the ability to pay. Based on a hypothesis test
results are not entirely acceptable, because the path coefficient based on testing a
sub-structure, only the knowledge variable path coefficient (X1), behavior (X3)
and participantion (X4) on environmental awareness (Y) which is statistically
meaningful and acceptable, whereas the path coefficient attitude variable (X2)
was not statistically significant and rejected. Second hypothesis test result are not
entirely acceptable, because the path coefficient based on testing, only the
knowledge variable path coffisient (X1), behavior (X3) an participation (X4)
against the capability to pay (Z) through environmental awareness (Y) and
statistically significant and accepted, whereas the path coefficient attitude
variable (X2) was not statistically significant and rejected. While the relationship
between the ability of the respondent’s willingness to pay for river water quality
improvement program shows good relationship. This may illustrate that the
higher the ability to pay the respondents will follow the higher the willingness to
pay.
