Abstract:
shelter is automatically also increased because the amount of revenue
requirements in line with population growth. The high economic growth in Pekanbaru,
directly proportional to the increase in population growth. Proven demand for shelter
continues to increase. That's why business property in Pekanbaru continue to mushroom.
Because prospective still promising. The purpose of a company is to gain as much as
possible, so as to be able to experience the long-term continuity for the company smoothly in
the future. It is also a destination PT.BINTANG Property in addition to providing satisfaction
to konsumen.Namun fact happens is the reduction of sales figures so do not hit the target
properly. Barriers to the implementation of the sales strategy at PT. Property star caused by a)
internal operational costs and b) external competition from its peers.
