Abstract:
The aim of this research, (1) To find out what the motive of tourists visit the Bakar Tongkang event in Rokan Hilir, Riau Province. (2) To determine what factors motivating the tourists on Bakar Tongkang event in Rokan Hilir, Riau Province.
The method used in this research is descriptive method. which aims to describe systematically the facts or characteristics of specific populations and specific areas factually and accurately. This research describes an event, do not explain the relationship, do not examine hypotheses or make predictions "(Rakhmat, 1999: 24)". The population in this research were all the tourists who had visited Bakar Tongkang event in Rokan Hilir, Riau Province. Sampling method that is used in this research is accidential sampling technique, the authors took a sample size of 50 respondents. Measurement scale used in this research is Likert scale. Data analysis techniques used by descriptive methods, namely by describing or explaining in detail about the issues that will be examined based on the data obtained from research reports were compiled and arranged according to their respective groups.
From the research results can be obtained that the motives of tourists visit the Bakar Tongkang event was 48.8% the needs of physiological , 55% of social needs, 75.2% of the prestige, security needs 77.2%, and 82.2% the needs of travelers actualization. It can be concluded that 82.2% of travelers self-actualization needs is the highest and 48.8% of the travelers physiological needs is the lowest one. And the factors driving tourists on Bakar Tongkang event can be concluded that 85.44% is the needs of tourist attraction of the tourists and 66.7% is the rating of the need facilities of the tourist.
