PENGARUH PROMOSI TERHADAP VOLUME PENJUALAN PRODUK DANA TABUNGAN PADA PT. BANK RIAU-KEPRI CABANG UTAMA PEKANBARU

Abstract

This research aimed a findout the influence of promotion costs to volume off selling savings fund products at PT.Bank Riau-Kepri Main Branch Pekanbaru. The variables used in this research where ”Y” for volume of selling and “X” for promotion costs and the technique used to analyze the data was the simple regression formula, correlation coefficient and determination. From the data gained, it was known that the comparison of regression was Y = -221 480 + 15.962 (x) and a score of -221.480 which meant if the promotion cost (X) value is 0, then the volume of selling (Y) is equal to the negative value -221 480. And the regression coefficient of the variable promotion cost (X) of 15.962. Which meant if promotion costs (X) rise Rp.1, the volume of selling (Y) will be increased by Rp15, 962. Based on the results of the correlation coefficient test showed that a positive value, meaning that Ho is refused and Ha is accepted, it can be concluded that there was a significant influence between the promotion cost and the volume of selling savings fund products at PT.Bank Riau-Kepri Main Branch Pekanbaru.