Analisis implementasi bauran pemasaran jasa pada hotel bumi asih pekanbaru

Abstract

this research aims to know the implementation services as well as marketing mix factors restricting implementation support and services marketing mix on the Bumi Asih Hotel Pekanbaru. The population in this research is the number of the sales room Bumi Asih Hotel Pekanbaru in 2012 which reached 9.084 assumed a rooms rooms for one person. Sampling uses the Slovin's formula so that it brings as many as 100 people sample respondents. This Research analyzes the data by using a descriptive method. The research concluded that the implementation of the marketing mix services Hotel Bumi Asih Soweto implemented already. However there are still flaws in the product that is a variable that does not comply with the standard variable rate 2-star, the room rates offered more expensive when compared to competitors, namely promotion of variable information about hotels that are hard to come by for the people that are outside of the city, the location variable parking is inadequate, the variable that employees who sometimes speak the word irreverent and less friendly to guests and the variable physical evidence that comfort and the hotel decor is still less well.