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PENGARUH NILAI KONSUMEN TERHADAP PERILAKU PEMBELIAN PRODUK PRIVATE LABEL MAKANAN DAN TOILETRIS GIANT PEKANBARU

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dc.contributor.author Kurnia, Roni
dc.date.accessioned 2013-04-23T07:20:31Z
dc.date.available 2013-04-23T07:20:31Z
dc.date.issued 2013-04-23
dc.identifier.other Muchtar Rahmat
dc.identifier.uri http://repository.unri.ac.id:80/handle/123456789/2992
dc.description.abstract The growth of retail companies in Indonesia had increased the competition between fellow enterprises, with the ownership of private label products was expected to be a strategy. This study aimed to examine the influence of consumers' value purchasing behavior of private label food products and toiletris at Giant panam pekanbaru This study involved 63 respondents selected through Giant Hypermarket iterasi through the test in order to knew the significant influence on the value of consumer buying behavior, while through the coefficient of determination of o, 415 known that consumers had a strong influence on purchasing behavior en_US
dc.description.provenance Submitted by muchtar rahmat (amek_evo@yahoo.com) on 2013-04-23T07:20:31Z No. of bitstreams: 1 Karya Ilmiah Roni Kurnia.pdf: 537435 bytes, checksum: 89a60a405a1e620b631f62496146bdea (MD5) en
dc.description.provenance Made available in DSpace on 2013-04-23T07:20:31Z (GMT). No. of bitstreams: 1 Karya Ilmiah Roni Kurnia.pdf: 537435 bytes, checksum: 89a60a405a1e620b631f62496146bdea (MD5) en
dc.description.sponsorship Khasmiruddin en_US
dc.language.iso other en_US
dc.subject customer value en_US
dc.subject buying behavior en_US
dc.subject private label en_US
dc.title PENGARUH NILAI KONSUMEN TERHADAP PERILAKU PEMBELIAN PRODUK PRIVATE LABEL MAKANAN DAN TOILETRIS GIANT PEKANBARU en_US
dc.type student Paper Post Degree en_US


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