Abstract:
This research was conducted in the city of Pekanbaru Riau Province, aims to determine the Sinar Pendidikan analysis of demand savings at Riau Kepri bank which have branches in every city of Pekanbaru. Purpose of this study was to determine whether factors that accompanied the needs of savings and life insurance are the dominant lottery is the reason customers do demand savings Sinar Pendidikan in Riau Kepri Bank Branch Pekanbaru.
Riau Kepri bank in bankers businesses face increasing competition so perceptive in capturing customer desires, both in terms of services and the stimulus given to the customers in saving money on Riau Kepri Bank Branch Pekanbaru.
Sampling is done by accidental random sampling method, namely the collection of data through anyone encountered. The data used in this research is primary data by taking samples from customers Riau Kepri Bank Branch Pekanbaru many as 36 people with the questionnaire and interview methods. The method of data analysis is descriptive analysis.
From the results of this research note that the factors that most influence customers in making pattern Light Savings Sinar Pendidikan at Riau Kepri Bank Branch Pekanbaru is to have life insurance and lottery as many as 17 people (47.23%), while the other factor is the reason customers make savings is the interest factor as many as 13 people (36.10%), the remaining 6 people (16.67%) due to lower administrative costs that they have
