Abstract:
This research has done in Kecamatan Tampan Pekanbaru at 2012. The goal from this research is to know how important the profit that society accepted from the transfer trash activity and to know how much income variable and education influence society willingness to pay about cleaning at Kecamatan Tampan Pekanbaru.
This research used primary and seconder data, used quantitive descriptive analysis. As population is all head of household in Kecamatan Tampan, there are 29.510 head of household. Technique for taking sample is stratified random sampling with 100 respondens.
From this research we know that WTP in society is different, the highest average of WTP is Rp 10.330/household/month. And the lowest WTP is Rp 1000 and the highest WTP Rp 25000. Total WTP in society about cleanliness is Rp 304.838.300. From 100 respondens, the same retribution is 38 peoples, the respondens that have positive consumer surplus is 31 peoples, the respondens that have the lowest WTP from retribution is 31 peoples. From 31 respondens that have positive the average is Rp 7000.
From this research, the result for coefficient score each free variable are coefficient x1 (income)=0,494, coefficient x2 (education)= 0,107. The result in multiple regression linier, determinate coefficient 0,101 that mean 10,1% WTP influenced by income variable, and education. Where as the residue 89,97, influenced by the others variable that not research.
