ANALISIS PELAKSANAAN DISTRIBUSI PRODUK NATA DE COCO DAN PENGARUHNYA TERHADAP PENJUALAN PADA UD. INDAH PEKANBARU

Abstract

ABSTRACT Marketing activities is important in determining the success or failure of a company makes a profit and profit in their business activities. One of the activities in marketing is a distribution channel. Distribution channels have significance for achieving success in the field of corporate marketing. Due to the distribution channels that have been produced by the company will reach the hands of consumers both through distribution channels, directly or indirectly. In the selection of distribution channels is one of the most important things that must be determined by management to be critical and necessary accuracy as well as high accuracy, with the selection of appropriate distribution channels and effective the company's objectives will be achieved as desired sale of the company, due to errors in choosing distribution channels will interfere the distribution of goods to consumers and indirectly it will affect the firm's desired sales targets. This study aims to identify and analyze the implementation of Nata De Coco Products Distribution and Effect on Sales at UD. Indah Pekanbaru. In pendistribusinya activities Warehousing, Transport and Services. The research was conducted on UD customers. Indah ie wholesalers and retailers by 40 respondents. Data - the data obtained from the questionnaire further processed using descriptive statistical methods and then the data is presented in the form of tables - tables with numbers and percentages for subsequent analysis. The results showed that the implementation of the distribution made by UD. Indah Pekanbaru goes well with the recapitulation of 48.3%.