Abstract:
Promotion is one of the marketing activities of in which of its functions to increase sales, either directly or indirectly. Therefore it is very important for the promotion of the company, in an effort to market and introduce the results of the company's products. In this case, each of these promotional tools has advantages and disadvantages, and in order to cope with these things, it is made from a combination of the five ways. The fact that the five ways are corresponding from each other. One of the ways to attract customers for PT. Garuda Indonesia Pekanbaru is by using promotion, because promotion is the most effective way to influence consumer’s interests. The role of promotion for the PT. Garuda Indonesia Pekanbaru can be regarded as the strength of the cutting edge of marketing.
This study aims to determine the implementation of the promotion that has been un-dertaken by PT. Garuda Indonesia Pekanbaru in order to increase sales, to determine the respondent responses by using promotion exercises at PT. Garuda Indonesia Pekanbaru, to know what obstacles that has already faced during the implementation of the campaign carried out by PT. Garuda Indonesia Pekanbaru. Campaign aims to spread information, influence or persuade and remind the target market of the company and its products to be willing to accept, purchase, and loyal to the products offered by the company concerned.
In this study the authors used descriptive analysis techniques, the techniques that describe the real situation, particularly on the aspects studied, and the data obtained are collected, compiled, and described and then analyzed to draw conclusions. The study design by means of descriptive analysis is intended to explain to describe specifically how the implementation of the campaign carried out by PT. Garuda Indonesia Pekanbaru in order to increase sales through promotion. Based on this research that can be seen under the implementation of the campaign carried out by PT. Garuda Indonesia Pekanbaru is present-able, it can be seen from the responses to the promotional tools by PT. Garuda Indonesia Pekanbaru.
