TINGKAT KEPUASAN PENGUNJUNG PADA OBJEK WISATA AIR TERJUN GURUH GEMURAI KECAMATAN KUANTAN MUDIK KABUPATEN KUANTAN SINGINGI

Abstract

This study aims to determine the level of visitor satisfaction at Thunder Falls Attraction Gemurai District Kuantan Kuantan District Singingi Homecoming. The level of satisfaction of visitors who researched about the attraction of tourism products, facilities, and accessibility. The research was conducted by taking a sample of 100 respondents. The time used for this study from March to June 2012. The data analysis technique used is descriptive analysis, data collection is done by questionnaires, observation and interviews. Regarding the measurement technique uses research data to facilitate sorting ordinal scale responses. This study has the answer scores strongly disagree, disagree, quite agree, agree and strongly agree. The data required from the respondent answers is what visitors about attractions, answers visitors about the facility, answer visitors about accessibility. The results of this study demonstrate the value of the components of tourism products (Places, Facilities, and Accessibility) obtained from respondents overall totaled 16,574, and measured the level of visitor satisfaction with the list, then the known level of visitor satisfaction on overall tourism product components in a waterfall attraction Thunder Gemurai is low. That is because they lack the components of the tourism product in the object. For travel components is an important point for a particular attraction for waterfall attraction thunder Gemurai to increase visitor satisfaction and also increase the number of visitor arrivals to the object