Abstract:
User satisfaction is still a top priority in the field of e-commerce and is a very important
factor in the success of e-commerce. Shopee is an e-commerce platform that activates
the mobile marketplace segment through mobile apps to facilitate buying and selling
transactions via mobile devices. However, shopee has a big challenge to compete with
previous e-commerce. So shopee must be able to provide satisfaction to its users in
order to win the competition. Therefore, this study was done to determine how much
satisfaction the shopee mobile application users were using the End-User Computing
Satisfaction method which consisted of five variables, namely: content, accuracy,
format, user convenience, and timeliness. This study used the Importance Performance
Analysis approach and the User Satisfaction Index in analyzing the data. The sample of
this study was the shopee mobile application users who obtained as many as 400
respondents. The results of the study showed that 82.07% of respondents were very
satisfied with the shopee mobile application.
