Budiono, Ganda2013-02-012013-02-012013-02-01http://repository.unri.ac.id:80/handle/123456789/1841This research aims to find out how consumer attitudes for the vegetarian lifestyle in the Vegetarian Society Indonesia Pekanbaru. This research was conducted at IVS Pekanbaru. Sampling in this study using a purposive sample, and a sample used in this study of 100 people who are members of the vegetarian community in Pekanbaru. Free variables in this study was the trust and evaluation. While the variable dependent is the vegetarian consumer lifestyle. Methods of data analysis used in this study is the likert scale consisting of five-story alternative answers that contain variations of the values storied. Technique of data analysis in this study uses the analysis of fishbein From the results obtained that the respondents positively assesses the average on each attribute table which is attached to the vegetarian lifestyle. Suggestion and expectation of the researchers themselves on research next is the researcher can use other factors to analyze the attitude of consumers using different processing techniques and a wider sample to get optimal results.otherevaluationbeliefslifestyle