Dewi, Ika AtsariNurmansyah, M. AndhyWijana, SusinggihRahmah, Nur Lailatul2016-03-022016-03-022016-03-02978-979-792-512-3wahyu sari yenihttp://repository.unri.ac.id/xmlui/handle/123456789/8016Batik is one of Indonesian native creative industry products using techniques such as fabric dyeing with wax medium that has been recognized by UNESCO. Trenggalek is one regency in East Java that begins to develop batik centre. But one of the fundamental weaknesses encountered , apart from the aspects of raw material, dyeing, production technology and market, is batik design. This whole time, the motif design developed are more dominated by clove as a leading commodity of Trenggalek. It is still not enough to be used as identity, because other regency also have cloves as a leading commodity . It therefore requires the introduction of a design that is more directed to the art or history of Trenggalek and is expected to open up opportunities for patents for Trenggalek motif . This study was aimed to get a distinctively batik motif design of Trenggalek derived from folklore. Data was collected by conducting survey, interview, and matriculation at three batik centers in Trenggalek Regency and involved local cultural figures. The results of the study refered to the folklore of a Muslim religious spreader and leader in Trenggalek named Menak Sopal. Iconic element that can be developed into a local area element of branding was a white elephant and a white alligator with variations of Isen clove and mangosteenenbatikcreative industrylocal brandingUR-Proceedings