Rizki, Shelly2012-11-072012-11-072012-11-07Arbi Sahurihttp://hdl.handle.net/123456789/383The city of Pekanbaru held two mayoral elections. The first election was held on May. 18, 2011 and the second on Dec. 21, 2011. In the local elections of Pekanbaru, there are two candidates Mayor and Deputy Mayor are validated by the Election Commission in the city of Pekanbaru. One of the candidates are women that Septina Primawati. Candidate is the first female mayor in the city of Pekanbaru. As one female candidate for mayor, running Septina Primawati get special attention in the community. The emergence of women candidates for mayor, a conversation as well as the pros and cons in the community. The purpose of this research was to determine public opinion of the female candidates for mayor on Election Pekanbaru City in 2011 and to know the cause of the defeat of couples Septina Erizal Primawati-Muluk in Pekanbaru City Election in 2011. As for the theory (approach) used as a tool of analysis in of this research is public opinion, political communication, voter behavior and election. While research method used was a qualitative analysis. Data collection techniques include: documentation and interviews. In-depth interviews on several community representatives and supporting informants.otherPublic opinionPolitical communicationVoter behaviorElection.Article