Tiphani, Dewi2012-11-082012-11-082012-11-08Arbi Sahurihttp://hdl.handle.net/123456789/427This research program about the mass media especially the radio that affects the audience be interested to hear the program. Are selected for each program in this study is In The Morning program contained in Sandalwood 102.6 FM radio. This program was selected because a news program, delivering up to date information that is packaged attractively. The results showed that there is significant influence between Program In The Morning listener's appetite sandalwood 102.6 FM Pekanbaru is evidenced by the data processing simple linear regression using SPSS 17.0 for windows. Based on a simple linear regression analysis the regression coefficients obtained in this study is Y = -1.515 + 0.367 X, with a 0.01 significance level is less than α = 0.05 then it means that H1 is accepted and Ho is rejected.otherradio programaudienceArticle