Satriawan, Irfandiari2013-01-162013-01-162013-01-16Arbi Sahurihttp://repository.unri.ac.id:80/handle/123456789/1433Abstract Readers Opinion Daily Tribune Pekanbaru Riau Governor H. Imaging M Rusli Zainal. research aims to find out how to Pekanbaru Tribun Reader Opinion imaging Riau Governor Rusli Zainal HM, which is motivated by the case of PON XVIII gratification project that carries the name of H. M Rusli Zainal as a witness. Then to find out how the image formed on the Riau governor after reading the Daily Tribune Pekanbaru. The method used in this research is descriptive qualitative method based on primary data source and secondary data and data collection techniques of observation, interviews, and documentation. Subjects in this study the readers and subscribers daily newspapers tribune Pekanbaru. Processing data using interactive analysis models, where the model is composed of three main activities, namely data reduction, penyortian data, drawing conclusions. The results of this study image Riau Governor H. M Rusli Zainal formed a positive image for the community dim view of Rusli Zainal after this news, because his status is still as witnesses, as well as the negative image that is formed because people are disillusioned with the case with the project PON XVIII in Riau ProvinceotherOpini pembacaCitra positifCitra negatifstudent Paper Post Degree