Saputra, Rio2013-08-272013-08-272013-08-27Muchtar Rahmathttp://repository.unri.ac.id:80/handle/123456789/5037The growth of hotels business in Indonesia which sparked increasing tight competition, through the implementation of marketing mix is expected to be a force to contend with similar hotels. This study aims to determine the implementation of the marketing mix accommodation services performed by New Holie Hotel Pekanbaru. The study involved 99 respondents. Data were collected using questionnaires and interviews. The results prove that the implementation of the marketing mix hotel accommodation in New Holie Pekanbaru has done well.otherMarketing Mix ServiceBusiness CompetitionHOTEL NEW HOLIEstudent Paper Post Degree