Zulkarnaini, ZulkarnainiDomo, Attur MudzyYoswaty, DessyEkawati, Indira2018-04-022018-04-022018-04-02978-602-51349-0-6wahyu sari yenihttps://repository.unri.ac.id/xmlui/handle/123456789/9326This research has been conducted in March until July 2017 in the tourist area of Pantai Indah Sergang Laut of Singkep Island of Lingga Regency. This study aims to formulate tourism area management strategies. The research used survey method and descriptive analysis. Primary data were collected through direct measurements and interviews using questionnaires. The research results have from SOAR analysis, there are three alternative strategies to develop this tourism object, namely (a) optimizing the potential, capacity and public participation to realize sustainable tourism management, (b) strengthening the existing tourist attraction to enhance competitiveness in attracting tourist and segment broader markets, and (c) the development of tourism partnerships to improve the quality and improvement of tourism economics in supporting regional development.enCoastal TouristSergang LautSingkepArticle