Rahajeng, Yunita Dwi2013-01-072013-01-072013-01-07MUCHTAR RAHMAThttp://repository.unri.ac.id:80/handle/123456789/1174This experiment is meant to discover the relation of the program Jejak Petualang in Trans 7 with the audience's responses, which in this case is the university ecologists and the living environment in University of Riau. This experiment uses a quantitative method which uses observation, questionnaire, interview and documentation to collect the data. To find out whether the variable X and Y to have any significant relation, the writer uses statistic correlation analysis product moment. The X variable is the Jejak Petualang program in Trans 7 while the variable Y is Mapalindup University of Riau. The population in this experiment is 70 people. The technique that is used to gather the samples is a census method which is a method that takes the whole population as a respondent.(Kriyantono, 2008: 159). The result of this shows (1) The relation between Jejak Petualang in Trans 7 with Mapalindup University of Riau on the category of "strong and high" this is based on the data analysis that uses the correlation product moment with r count as 0,653 and r table 0,235 which results from N= 70 and α= 0.05. Which mean that H0 is rejected while H1 is accepted because there's a significant relation between Jejak Petualang in Trans 7 with Mapalindup University of Riau. (2) The understanding of Mapalindup UR in watching Jejak Petualang in Trans 7 is: to increase the knowledge and education about the states and the nature's richness in Indonesia, the episodes are interesting, the presenter guided the show sublimely, also the respondent of the environmentotherThe RelationTelevision ProgramBehaviorStudentArticle