Said, Hamdan2019-05-062019-05-062019-05-06978-623-90242-0-8wahyu sari yenihttps://repository.unri.ac.id/handle/123456789/9690This paper discusses some strategies taken by several universities in response to the Fourth Industrial Revolution (4IR). The discussion starts with the use of metaphor to describe the appearance of university in the era of 4IR followed by the need to relook at the role of the university from different perspective. The discussion then focuses on small but innovative strategies initiated by some university leaders abroad and in Malaysia. The presentation eventually ends with the initiatives taken by Universiti Teknologi Malaysia (UTM).enArticle