Ramli, MuhammadYulinda, EniBathara, LamunArief, Hazmi2013-04-172013-04-172013-04-17wahyu sari yenihttp://repository.unri.ac.id:80/handle/123456789/2895This study aims to analyze the marketing agencies and marketing margins kelemak fish are kept in cages. The method used in this study is a survey method. Determination of the respondents in this study conducted a census. From the results it is known that marketing agencies are involved in fish marketing kelemak are local traders and outside the region, local retailers and retailers outside the area. The pattern of coordination between marketing agencies with fish farmers established business cooperation. Made by cash payment system for traders fi-om outside the region and in installments for local collectors. The results of the analysis at each institution obtamed kelemak fish marketing fish that margin trading system kelemak highest obtained traders outside the goal area Jambi Rp.22.000/kg and the smallest traders and retailers Kampar regency Rp. 4000/kg. Marketing margin percentage of fish marketing channels Naumbai kelemak from village to each destination marketing is 23.52% for the purpose of Kampar, 29.72% Pekanbaru purposes, 42.22% and 52.72% Tembilahan purpose Jambi purpose. Benefits received by each institution is Rp 3.060/kg marketing to collectors Kampar, Rp 4.660/kg collecting purposes Pekanbaru, Rp 9.500/kg for collector purposes Tembilahan, Rp18.000 collecting purposes Jambi, Rp 3.567/kg retailers Kampar, Rp 4,500 / kg Pekanbaru retailers, retailers 6.575/kg Rp 6.443/kg retailers Tembilahan and JambienMarketingPriceMarginInstitutionalAdvantageFish KelemakUR e-Research