Abstract:
This research has been conducted in March until July 2017 in the tourist area of Pantai
Indah Sergang Laut of Singkep Island of Lingga Regency. This study aims to formulate
tourism area management strategies. The research used survey method and descriptive
analysis. Primary data were collected through direct measurements and interviews using
questionnaires. The research results have from SOAR analysis, there are three alternative
strategies to develop this tourism object, namely (a) optimizing the potential, capacity and
public participation to realize sustainable tourism management, (b) strengthening the
existing tourist attraction to enhance competitiveness in attracting tourist and segment
broader markets, and (c) the development of tourism partnerships to improve the quality
and improvement of tourism economics in supporting regional development.
