ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN KREDIT ELEKTRONIK (STUDI KASUS PT. ADIRA QUANTUM MULTIFINANCE CABANG PEKANBARU)

Abstract

This research has been done in Pekanbaru at Adira Quantum Multifinance branch Pekanbaru which goal is to know what factor influence the level of electronic credit request through PT. Adira Quantum Mulifinance Branch Pekanbaru. Methodology that be apphed in this research was descriptive research and used the primary data directly from the debtor respondents of electronik credit from PT. Adira Quantum Multifinance branch Pekanbaru, Statistik Center Corporation of Riau Province. The debtor population from electronic credit through PT. Adira Quantum Multifinance branch Pekanbaru has 2314 debtor based on debtor quantity on July 2011 and the sample about 100 respondents by using Slovin theory. Base on the result of the research to 100 respondents shows that income, prime, lending rate, credit offer procedure and payment location influence offering level of consumen and electronik credit through PT. Adira Quantum Multifinance branch Pekanbaru