Abstract:
A company should always survive in order to continue to compete with similar
companies that are equally engaged in the business of housing. Quote PT. Bina Fabelia
accompanied by a variety of sales strategies are applied, it is used by consumers as a tool for
making product purchasing decisions. Since the number of companies engaged in the field of
housing, then the company must be careful in understanding consumer response, not to hear
a variety of complaints that could hurt the company.
The population was 100 people, techniques for sample collection, the writer uses
purposive sampling technique is to determine the sample mean with a fairly strong
consideration. Data were collected and measured using a simple regression analysis. The
results with simple regression testing and obtained there the most dominant influence of
factors of consumer response to the product housing.
