Abstract:
CV . SMS Mobilindo is one company engaged in the marketing of used
cars in the city of Pekanbaru . Amid growing public demand for cars needs , CV .
SMS Mobilindo trying to make this phenomenon as a business with the potential
to provide an alternative for consumers. The purpose of this research
adalahuntukmengetahui and analyze the implementation of the used car promotion
on the CV . SMS Mobilindo.
In analyzing the data and information obtained , the authors conducted a
descriptive analysis of the data presented in the form of frequency tables and the
calculation of percentages. The population in this study are all enterprise
customers who have been recorded as a used car customers in the CV . SMS
Mobilindo Pekanbaru in 2012 as many as 50 people . Sampling in the study was
taken based technique accidental samplingyaitu respondents who by chance are
willing to research sample that was taken 50 % of the total population to be
sampled . So thus the number of samples in this study were as many as 25 people
with sampling by simple random sampling.
The results showed that the implementation of the promotion of used cars
on the CV . SMS Mobilindo has done pretty well with the percentage of 52.00 % .
This is due to the company has implemented several indicators promotion such as
advertising, personal selling, publicity and sales promotion.
