PENGARUH STRATEGI DIFERENSIASI TERHADAP KEPUASAN KONSUMEN (KASUS HOTEL RINDU SEMPADAN)

Abstract

Rindu Sempadan Hotel as one hotel in the suburbs of Pekanbaru, which become one of the places to sleep over choice by the public pekanbaru who want to enjoy their holiday. It was because Rindu Sempadan Hotel offering the concept of marketing strategies quite good and different compared with hotels messmate other. Its location that is not too far from the centre of the city, hotel with “back to nature” concept also offers a fairly complete facilities, certainly at an affordable price. The purpose of this research is: To identify attributes differentiation that which is used by Rindu Sempadan Hotel Pekanbaru in keeping customer satisfaction, To analyze how influence differentiation of Rindu Sempadan Hotel Products for a loyalty of costumers as a whole. To test the F value done by comparing Fcount obtained greater than the value of Ftable and then H0 were reject and H1 accepted. Mean is the entire independent variable can be explained dependent variable. Keyword: Product, Service,