Abstract:
In product development, it is very important for mamrfacturers to find out what the
customer wants from the product. On the other hand, manufacturers do not how clearly about
what the castomer wants from the product. This study proposes an evaluation method of product
design using Kansei engineeing methods and association ntles approach. Using rattan dining
chair as the object, the chair design divided into Jive elements, which are baclvest, seat,
armresl base and woven. In this study, Kansei words from customers such as beautifut, unique,
innovative, comfortoble, natural, modern, sturdy and siapte con be translaed in to element
design. Using the support and confidence values, d-then rales can be used as the basis for the
assessment of rattan dining chairs.
