PERILAKU KONSUMSI SUSU DI PROPINSI SUMATERA BARAT

Abstract

The purposes of this research are: (l) term cf milk connrmption by households in the provinces of West Sumatra, (2) Conduct of milk consumption by households in the province of West Sumatra. The object of this research is household consumption of milk. The data used in theform of raw datafor the consumption module SU,SENI,S of Wesl Sumatra province in 2005, collected by the Central Bureau of Statistics. In order to get the behavior of demand, econometric approach was used to build models of a single request for milk. The model is expected by Ordinary Least Square technique.There are four types of millc consumed by people in WesLSumatra provinee including milk powder, condensed milk, liquid milk from /bctory.and fresh milk, Poitdered milk is con1umed by I1.3% of the population, sweetened condensed milk is consumed by 10.8% of the population, liquid milk is consumed by 1.06% of the poputation andfresh milk is consumed by only 0.4% of the population. The variation of the price of milk, the level of household income and number of household members give small contribution to the variation in household consumption of milN where R2 value in the model ranges from 0080-0232. From the three suspected variables, there ore only two variables that have signifcant influence including the ptice of milk and the number of household tnembers in urban areas while there was only one variable (the price of milk) that has significant influences in rural area. Value of milk powder price elasticity is inelastic. Thus, In sweetened condensed milk, there is only one variable (the price of milk) that has signifcant effect in urban areas, while in rural areas is household income