Abstract:
The purposes of this research are: (l) term cf milk connrmption by households in the provinces of
West Sumatra, (2) Conduct of milk consumption by households in the province of West Sumatra. The object
of this research is household consumption of milk. The data used in theform of raw datafor the consumption
module SU,SENI,S of Wesl Sumatra province in 2005, collected by the Central Bureau of Statistics. In order
to get the behavior of demand, econometric approach was used to build models of a single request for milk.
The model is expected by Ordinary Least Square technique.There are four types of millc consumed by people
in WesLSumatra provinee including milk powder, condensed milk, liquid milk from /bctory.and fresh milk,
Poitdered milk is con1umed by I1.3% of the population, sweetened condensed milk is consumed by 10.8% of
the population, liquid milk is consumed by 1.06% of the poputation andfresh milk is consumed by only 0.4%
of the population. The variation of the price of milk, the level of household income and number of household
members give small contribution to the variation in household consumption of milN where R2 value in the
model ranges from 0080-0232. From the three suspected variables, there ore only two variables that have
signifcant influence including the ptice of milk and the number of household tnembers in urban areas while
there was only one variable (the price of milk) that has significant influences in rural area. Value of milk
powder price elasticity is inelastic. Thus, In sweetened condensed milk, there is only one variable (the price
of milk) that has signifcant effect in urban areas, while in rural areas is household income
