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Analisis Perilaku Petani Dalam Menabung di Pt. Bank Danamon Indonesia Tbk, Unit Danamon Simpan Pinjam Pasar Bagan Batu

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dc.contributor.author Donald Jhon, Frengki
dc.contributor.author Rifai,Ahmad
dc.contributor.author Maharani,Evi
dc.date.accessioned 2014-02-17T06:36:06Z
dc.date.available 2014-02-17T06:36:06Z
dc.date.issued 2014-02-17
dc.identifier.issn Arnalis
dc.identifier.uri https://repository.unri.ac.id/handle/123456789/5617
dc.description.abstract This reaserch aimed to know level of importance of belief, evaluation, normative belief, motivation attitude and behavior offarmers forsaving products PT. Bank Danamon Indonesia Tbk, Unit Danamon Simpan Pinjam Pasar Bagan Batu. Source of data was primary data from interview with respondents using accidental sampling. The data was analysis by fishbein model show consumer's attitude to certain object and to know consumer's decision making process. This fishbein model explain of belief and evaluation of atribut PT. Bank Danamon Indonesia Tbk, Unit Danamon Simpan Pinjam Pasar Bagan Batuused included interest rates, promotion, gifts, location, friendliness of employees, savingadministration ofprocesses, serviceemployeesandgovernment guarantees. The dominant atribut was fill up by consumer's in belief is promotion and evaluation is interest rates. The result showed that absolute behaviour (AB) scored 13.79, subjective normative (SN) scored 0.57 and behaviour intention (BI) scored 532.62. The positive value of BI (>0) indicated that behaviour intention to saving products PT. Bank Danamon Indonesia Tbk, Unit Danamon Simpan Pinjam Pasar Bagan Batu is good. The most important variable of belief is promotion, and variable of evaluation is interest rates. Referentwhichgiveseffect tothenormativebelief variablesand theneighborsof thefirstrankis themotivationvariablereferentslegalityproduct. en_US
dc.description.provenance Submitted by arnalis perpustakaan (arnalisoke@ymail.com) on 2014-02-17T06:36:06Z No. of bitstreams: 1 Donald Jhon Frengki_0906136359.pdf: 309243 bytes, checksum: 9b2ca00572c4aaf6213896b430ac6b4f (MD5) en
dc.description.provenance Made available in DSpace on 2014-02-17T06:36:06Z (GMT). No. of bitstreams: 1 Donald Jhon Frengki_0906136359.pdf: 309243 bytes, checksum: 9b2ca00572c4aaf6213896b430ac6b4f (MD5) en
dc.description.sponsorship en_US
dc.language.iso other en_US
dc.subject SavingMoney, Consumer Behaviour, Fishbein Model en_US
dc.title Analisis Perilaku Petani Dalam Menabung di Pt. Bank Danamon Indonesia Tbk, Unit Danamon Simpan Pinjam Pasar Bagan Batu en_US
dc.type student Paper Post Degree en_US


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