PENGARUH PEMBERIAN INSENTIF TERHADAP SEMANGAT KERJA KARYAWAN (KASUS BAGIAN PEMASARAN CV. JADI CEMERLANG JAYA PEKANBARU)

Abstract

In this research problem is the low employee morale demonstrated by not achieving sales targets motorcycle Yamaha brand in CV. Jadi Cemerlang Jaya Pekanbaru as well as high rates of employee turnover is part of marketing. Her little incentive and the incentive systems granted by the company to its employees as well as its concern for employees part of the marketing. The objective of this research is to determine the granting of incentives and employee morale as well as influence the granting of incentives to employee morale in the marketing section CV. Jadi Cemerlang Jaya Pekanbaru. This study analyzes the data by using a quantitative descriptive analysis and to answer the hypotheses have been proposed is carried out using statistical analysis of simple linear regression. The research concluded that the granting of incentives and employee morale as a whole are equally rated pretty well. Based on the results of data analysis through statistical analysis, it can be noted that the independent variable (incentive) to have a strong relationship to the dependent variable (morale). The independent variable (incentive) gives a positive and significant influence on the dependent variable (morale), so when the incentive is increased it will cause an increase of employee morale.