THE INFLUENCE OF SOCIAL MEDIA TWITTER TO FOLLOWER INTEREST TO LISTEN BHARABAS RADIO 97,5 FM PEKANBARU

Abstract

Social media evolves with the development of technology. Number of social media users have increased every years. This condition by daily information needs. One of populars social media is Twitter. Through 140 characters from every users tweets, they could share many informations and get to know each other. The simple managements of Twitter use by Bharabas Radio. Bharabas FM has a twitter account named @BharabasFMPKU and has 2500 follower (June 2013 periode). Tweets publication by this account aims to invite Twitter users to listen happening programs on 97,5 FM. Purpose of this research to knows social media Twitter Influence against followers interest to listen Bharabas Radio 97,5 FM Pekanbaru. The method used in this research is quantitative method. Researcher collected data using questionnaire and documentations. This research location is in Bharabas Radio 97,5 FM at Kali Putih Street Number 3 Pekanbaru. The numbers of research are 96 respondents with random sampling technique. Data processing of questionnaire test using statistic product and service Solution (SPSS) Windows version 20 program. The Results of this study showed the influence of social media Twitter to follower interest to listen Bharabas Radio 97,5 FM. It is based on analysis of the data using a simple linear regressionis Y=2,606+0,343X and 0.006 significance level less than α=0.05. Which means there is the influence of social media Twitter follower to interest to listen Bharabas Radio 97,5 FM of 7,8%. Then Ho is rejected and Ha accepted. Then Ha accepted and Ho rejected.