Abstract:
The purpose of this study was to determine the effect of service quality on the
participation of members of the women's cooperatives in the district marpoyan
charm Roberts damai.Sampel namely: the number of members present at the meeting
and a meeting of members to fill konsioner appropriate to its charging instructions in
Pekanbaru Marta Cooperative Enchantment numbered 61 people. The data used
were obtained through questionnaire research and documentation. The data analysis
technique used is multiple linear regression were processed through SPSS version 17
for windows. Results of this study indicate that simultaneous, quality of service is
seen from variable reliability, assurance, empathy, tangible, responsiveness has a
strong relationship (correlation) of the members of the cooperative participation of
Enchantment Marta Pekanbaru. This can be evidenced through multiple coefficient
value (R) for 0651. And the coefficient of multiple determination (R2) of
0.424.Artinya variable reliability, assurance, empathy, tangible, responsiveness
affect the participation of 42.40% and other factors that have not been thoroughly by
(100% -42.40%) = 57.6 % This is evidenced for t-table at 1.67303. X1 t-calculated
value is greater than t-table 3.750> 1.67303, t-calculated value X2 is smaller than t-table 1.391 <1.67303, t-value X3 count greater than 3,951 t-table> 1.67303, the
value of t-X4 count greater than 3,009 t-table> 1.67303, the value of t-X5 count
greater than 2,492 t-table> 1.67303. independent variables that have a major
influence on participation is X3 empathy, because it has a 3,951.
