Abstract:
Kundur districts North is a region that has the widest plantation rubber another in Karimun. Relationship between rubber farmers with each other requires the employer to meet their economic needs. The purpose of this study was to determine the characteristics of the farmers, knowing the behavior of the sale, determine the attributes to be considered in the decision-making rubber farmer sales, determine the distribution of the level of trust and the interests of rubber farmers to middlemen attributes, knowing the characteristics of the relationship with the rubber farmers level of trust and the level of interest in the broker attribute, the attitude of farmers to middlemen. Location of the Research in the District of North Kundur Karimun regency, the sample was rubber farmer and employer. Analysis data using quantitative descriptive methods. The results showed significant characteristic related to the behavior of farmers are aged and sales revenue for each month. Characteristics of the farmers and a significant level of trust related to the attributes of the broker is age, farming experience, production for each month, income / month and household. While the attributes and characteristics of farmers do not have the level of confidence that a significant relationship to the attributes broker is education and the number of dependents. Characteristics of rubber farmers and a significant level of interest related to the broker attribute is education, number of dependents, production for each month, income / month and expenditure / month significantly associated with lending. Then the interest rate characteristics of farmers that are not related significantly to the broker attribute is the age and experience of farming. Value lies between 12.560900 attitude measurement scale neutral.
